Most clients will come to pulse8 knowing that their website needs to work across multiple devices but not all will have an understanding of exactly what that will entail, what the money will get them or what the change will actually really mean to their business.
An existing website cannot be transferred directly onto something that responds on a mobile device. This means that the framework of the website needs to be able to adapt its core design elements for optimal orientation and user journey. More often than not this will require a strip down to bare essentials with an objective-driven design and an ease of use that results in increased lead generation and sales.
Mobile devices are becoming the preferred platform for browsing – whether this is during a morning commute, at a desk at work or from home whilst watching television. By having a website that is only legible when a mobile or tablet user has zoomed in, or a page that is so small that the calls to action are almost invisible. You risk losing business and gifting influence to your competitors.
The importance of careful planning and design work when converting websites to a mobile compatible format cannot be underestimated. Development for can be complex and will involve careful discussion around budget expectations. Our work demonstrates some of the clients that have been assisted by the pulse8 team.